Using Influencer Marketing Throughout the Digital Buyer’s JourneyPublished 2017-06-19
Using influencer marketing at each stage of the buyer's journey creates a more holistic content amplification approac...
Influence, defined by Oxford Dictionaries is “the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.” Influence is a powerful thing—it’s the ability to cause an action, to spur a movement or to shape an opinion. In today’s digital space, influence holds an even more integral role in marketing than ever before. Influence is one of the most powerful tools in a marketer’s toolbox, but it’s also the hardest to attain and the hardest to predict. There is no “secret sauce” to uncovering what the next influential individual, campaign, or group will be. Despite the ever-changing nature of influence, marketers can build trust and resonance with those individuals who have already built influence in their niche. And, they should! One question I’d like to answer is why, if influence is so powerful, do we (marketers) only tend to use its benefits at the awareness stage of our buyers’ journeys, or for top of funnel success? There isn’t just one way or one time to use influencer marketing, as there are multiple stages and touchpoints at each stage of consumers’ decision making processes. Using influencer marketing at each stage of the journey creates a more holistic content amplification approach. Which is why I’d like to detail how, why and when you should use influencer marketing through the buyers journey—and (spoiler alert) there are some fantastic insights and quotes from leaders in the influencer marketing space below... Read more (4 min reading time!)
Found in hashtags
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Jose Javier Garde