We also use your Personal Information (e.g., your name or baltic.AI username), your baltic.AI Score, Profile, connected networks, baltic.AI Topics, top moments, information summarizing or derived from this information (collectively “baltic.AI Data”), and/or the raw data used to calculate baltic.AI Data collected both prior to and after your registration with baltic.AI, to analyze and use for the following purposes: (i) product and technology development and enhancement; (ii) identifying target markets for marketing and advertising; (iii) analyzing and prioritizing social media interactions, including responses to posted content; (iv) searching for, locating and providing content relevant to specific individuals’ interests; and, (v) other general market analysis.
Further, in an ongoing effort to better understand and serve the users of our Services, we also often conduct research on its customer demographics, interests and behavior based on the Personal Information and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and we may share this aggregate data with our affiliates, agents, advertisers and business partners. This aggregate information does not identify you personally. We may also disclose aggregated user statistics in order to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes (including providing advertising use cases to actual or potential advertisers).