Is that post #sponsored?Published 2017-06-19
Have you ever seen a TV commercial with a celebrity or star athlete talking about how great a product is?
consumer.ftc.gov español Have you ever seen a TV commercial with a celebrity or star athlete talking about how great a product is? You probably realized that they were paid for their endorsement, and it still may have influenced you to buy the product. What if you saw that same celebrity post on social media about a particular sports drink, with the hashtag #recoverfaster? Would you think it was a paid promotion? It can be hard to tell. Marketers have found new ways to promote products using social media and “influencers.” Those are celebrities, star athletes, and other people with strong online followings, and their posts endorsing products may be advertising. If influencers are given free products or being paid for endorsements, they should disclose that clearly. We recently sent out over 90 letters to influencers and marketers to educate them on their responsibilities and on how to disclose their relationship effectively. If you see a post labeled “Ad,” “Promotion,” or “Sponsored,” or with a hashtag like “#Ad,” the person posting it is giving you important information about their connection to a marketer... Read more (3 min reading time!)
Found in hashtags
Found in tweets
Is that post #sponsored? https://t.co/zQTON004Ku #onlineadvertising #advertising #Marketing #socialmedia https://t.co/YyK8vdJYgb
Jose Javier Garde