4 Game-Changing Influencer Marketing Trends

4 Game-Changing Influencer Marketing Trends

Influencer marketing has evolved significantly over the last three years. These influencer marketing trends are makin...

Influencer marketing has evolved significantly over the last year, as marketers in wide-ranging industries have embraced the strategy. Not only have micro-influencers become an important part of the landscape, but influencers are starting to emerge in the B2B space as well. In the meantime, veteran marketers are starting to look beyond short-term campaigns and toward more relationship-focused strategies. These are just some of the influencer marketing trends shaping the industry. Here’s what to make of them, and how to stay ahead of the curve: When it comes to influencer marketing, bigger isn’t always better. Micro-influencers, or those with a niche following of less than 15k Instagram followers, have proven to be more effective at inspiring action in many cases than their more popular social media counterparts. At the extremes, influencers with 1k or fewer followers generate, on average, nearly five times the engagement of influencers with 1 million or more followers — 8 percent to 1.66 percent. That’s a striking statistic. To use micro-influencers most effectively, however, it is also important to recognize the pros and cons... Read more (3 min reading time!)

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4 Game-Changing #InfluencerMarketing Trends - https://t.co/BuDwlwQwRB #marketing #B2B https://t.co/fKWOqQjeB4
Jose Javier Garde
Jose Javier Garde