3 AdWords Features You Are Underutilizing

3 AdWords Features You Are Underutilizing

By Hanapin Marketing Subscribe Few industries evolve, adapt, and integrate new tech quicker than paid search. Capitalizing on this dynamic environment is a significant aspect of the daily challenges account managers face. Whether the news comes from Inside AdWords or via a Google Representative’s beta deck, the announcement of upcoming changes typically triggers a flurry of excitement and preparation. Admittedly this comes with its share of obstacles, as sometimes both new and existing features can go underutilized.   While I pride myself on staying on the cutting edge of the PPC landscape, there are features, extensions, and updates that I have not tested to their fullest capacity. In particular, I see three strategic options that are frequently underutilized: income level targeting, ad rotation settings, and demographic bidding.     Income level targeting is by no means a new tactic, however, I rarely find modifiers employed within recently onboarded accounts. I would wager a bet that this largely a product of the cumbersome nature in which implementation is conducted. While household income remains a targeting option in Editor, you’ll get an error message if you attempt to apply this audience to any non-video campaign... Read more (3 min reading time!)

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These are the #AdWords Features You're Underutilizing 👉https://t.co/Crr8qcryMa via @ppchero by @Will_Larcom https://t.co/G29BD8yGIh
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